Data Analysis and Visualization
With so many directions a business can go in, it is important to understand any
signposts hiding in your data. We are experienced and skilled in finding
trends, relationships, and other patterns in your data, specializing in
attractive and insightful visual presentation of results.
In addition to standard statistical techniques, we use MarketPulse, neural networks, and other approaches. We can use data from your databases, or collected from surveys (see below).
Data Visualization
Since we develop our own software in the course of our work, we are not constrained by the capabilities of standard packages such as Excel. We have developed a number of charting types to display different aspects of data, and continue to develop more.
For example, a project with a law firm involved trying to find patterns in the timing, load, and staffing profile of their projects. While summary numbers and traditional charts provided some initial insights, we needed to see the profile of each project during its life, including the level of involvement by different levels of staff (a key profitability driver). To this end, we developed "spike diagrams" that helped us to find the relevant patterns more quickly, and included these as part of a web interface on top of their data (see example at right).
We can work with you to understand the questions you want answered, the data you have available, and then deliver the analysis either as a document, or as a live interactive web portal that allows you to explore the data for yourself.
On-line Surveys
Soundience has long been using on-line surveys to get feedback on products and services, to explore product new ideas with customers, and to inform internal improvements with clients.
Our general-purpose on-line survey system generates e-mail invitations from a database, displays attractive and robust survey forms, and collates and displays results in real time. It also allows surveys to be adapted in mid-stream based upon incoming responses, allowing rapid insight into areas of emerging interest.