MarketPulse: which half of the marketing budget is working?

In a very noisy and confused market place, MarketPulse is an innovative approach that unravels the complex drivers behind market results, and helps you better understand the effectiveness of marketing activities. It requires very little data, and you access it over the web.

This approach is being used to help companies in a number of consumer-facing sectors such as financial services and packaged goods to create more effective marketing budgets, saving significant money and increasing sales.

Using MarketPulse helps you to optimise the marketing mix: by measuring the actual impact of different elements such as pricing, advertising, distribution, and promotion, you can better allocate your budget, resulting in better results for less spend. The approach is also useful for planning and measure less conventional marketing approaches, such as viral marketing or loyalty campaigns.

We have used MarketPulse in retail banking, the computer industry, beverages, and food. For example, it was used with a major UK bank to help understand the drivers of marketing effectiveness behind their credit card products. Over 900 marketing drivers were quickly analysed, to distill the 13 that accounted for almost all the impact. Marketing budgets were subsequently aligned to focus on these, saving significant expenditure and better channeling the marketing team's focus.

If this sounds interesting and you work in a consumer-facing business, please call to arrange a demonstration.