Business Modelling

We are experts at System Dynamics, an effective and tested approach to simulating the performance of businesses or economies over time. System Dynamics allows you to understand how a new business or strategy will evolve over time, examine drivers and barriers of growth, and assess risk. It is a well established and effective approach, used since the 1950s for studying many important and complex problems.

We have many combined years of experience developing and using these models, and have applied this powerful technique in fields such as telecommunications, defense, pharmaceuticals, and energy.

Dynamic Storyboards

Dynamic Storyboards (click on example at the right to see a larger view) are system dynamics models that run over the web; think of them as mini web-sites that explain a complex business or issue in a visual and interactive way. Storyboards are "dynamic" because the the site changes in response to viewer inputs. While based upon a working system dynamics model, dynamic storyboards are open and visible to any authorized user using a browser, and allow people to collaborate and experiment on-line.

At the core of a Dynamic Storyboard is a live system dynamics simulation model of the underlying business. This model predicts the trajectory of key variables over time, and the web interface allows the user to change key assumptions of the model, and see how the trajectory would be different. As soon as you change an input anywhere in the storyboard, all the graphs on the site are instantly updated.

In addition to letting viewers change model assumptions, Dynamic Storyboards allow viewers to post comments to any page, thereby sharing their knowledge around the issue. This helps surface peoples' differing views in a constructive way, and brings everyone onto the same page.