Social Network Analysis

Connectivity between people is a key driver of success. Social network analysis allows you and your customers, partners, or colleagues to map out who they know, and how they interact. Soundience has developed a web-based software platform allows people to map out their personal network while preserving privacy, and then generates interactive diagrams of their network, as well as overview diagrams of the whole network.

The software allows you to diagnose key hubs (who may be bottlenecks), clusters, and places where there might be too much interaction. This information can be used to refine the configuration of your network, so that interactions are more effective, and more gets done faster.

Typical applications of this approach are improving effectiveness after reorganizations or mergers, improving innovation and collaboration, and making better use of relationships with clients and other partners.

An online interactive environment for Social Network Analysis

While the advantages of Social Network Analysis are widely recognized, it usually involves collecting data into a database on one computer, the analysing this data and preparing static snapshot diagrams; this makes it harder for many participants to become engaged with the insights. Also, the analysis is also hard to keep current, since data is typically collected once and not maintained.

Our approach differs in the following ways:

The database and results are accessible over the web
The presentation is very participant centric: dashboard and diagrams show the logged-in participant's position and status in the network, and each person can explore their own position in the network
Conventional social network analyses are also available, such as identifying clusters, bottlenecks, network density, etc.; these help to diagnose where and how the network can be improved to be more robust and to promote more collaboration
Presentation is very visual and interactive; for example, users can generate and manipulate network diagrams (e.g., add, explode, remove, reposition nodes), and can add new connections to their network Lets the network database grow organically through user contributions and word of mouth